Aging Well Partners
- Jul 23
- 2 min
Julie Derry is one of the Co-Founders of Aging Well Partners (AWP). Julie’s superpowers are creating and leading vision, strategy, execution and measurement of customer focused strategies that align with company goals. She has an exceptional record of utilizing analytics and customer feedback to drive strategic marketing decisions that lead to increased sales and profitability. Julie is experienced at bridging Marketing and Technology disciplines to drive business results, productivity, and employee morale. She is an inspirational and motivational leader with ability to communicate vision and strategy broadly across the organization and industry.
HOW IT STARTED FOR ME…
I was about 8 years old when my Girl Scout troop went to a nursing home to visit the residents. I went into the room of an older gentleman. He reached for my hand and very loudly started saying words I did not understand. I became afraid, screamed, and ran for the door. My mom met me in the doorway and took me back to his bedside. I learned that he had had a stroke and was not able to enunciate his words, he spoke loudly because he was deaf and unaware of the volume of his voice and that he was reaching for the card I had made for him. That day, I got my first real world education in empathy and understanding. It’s that empathy and understanding that remains at the forefront of all I do; if I listen and empathize (vs. act with fear and confusion), regardless of the situation, the possibility of me making a difference in the lives of others increases tenfold.
Fast forward fifty years and there is still a tremendous amount of fear around aging and the aging process. I can hear the fear from clients about losing independence and being “put in a home”. We started Aging Well Partners because we want you to be empowered, supported and confident. We want you to be heard and understood. We want you to have an advocate, an ally, an expert and a friend during your aging journey.
Julie Derry is a former Senior Marketing Executive and E-Commerce pioneer with over 25 years of experience leading the Digital Experience for large retailers such as Harry & David, REI, Guitar Center and See’s Candies.
In 2015, Julie left the corporate world and spent a year searching for a career opportunity where she could make a real difference in people’s lives. This pursuit led to opening a senior placement agency, where Julie supports aging adults and their families during times of need. As a Certified Senior Advisor (CSA), Julie helps families find assisted living, independent living, memory care and in-home care. Her passion for serving the aging adult population is only exceeded by the satisfaction she experiences upon successfully helping her clients achieve peace of mind.
Julie is a founding member and current President of the San Diego Chapter of the National Placement and Referral Alliance. She is on the Board of Directors and the Vice Chair for Oasis Lifelong Adventure and on the Board of Directors for Glenner Centers.
Julie has a BS in Business and an MBA from Southern Oregon University